Month: Aug 2017
Alphabet’s Google is developing new tools designed to boost subscriptions for news publishers. It follows a similar olive branch from Facebook to an industry that has seen the digital behemoths take over the online advertising market.
Google’s latest foray arrives on three fronts. The first is a revamp of its feature, called “first click free,” that allows readers to access articles from subscription publications through search.
Google is also exploring publishers’ tools around online payments and targeting potential subscribers. It’s all part of Google’s broader effort to keep consumers and content-makers returning to the web, the lifeblood of its ads business.
Initially, Google is testing the tools with New York Times and the Financial Times. But Richard Gingras, Google’s vice president for news, said the search giant is talking to dozens of other outlets as media companies move toward online subscription models.
“It’s clear from news publishers that they can’t live on advertising alone,” he said. “But it’s also clear that we’re seeing a shift in a market.”
Media companies are focused intently on online subscriptions as print ads shrivel and digital ad spending consolidates with Facebook and Google, which together this year will garner more than 60% of the $83bn market, according to EMarketer.
In response, both digital platforms, which have rocky relationships with publishers, are introducing products catered to them. Facebook said last month it was working to add subscription tools inside its Instant Articles program, which hosts news articles in its mobile app.
Google’s version, called Accelerated Mobile Pages or AMP, enables news
Hong Kong – It’s 2050 and the world revolves around you.
From the contents of your fridge to room temperature – digital assistants ensure your home runs smoothly. Your screens know your taste and show channels you want to see as you enter the room. Your car is driverless and your favourite barman may just be an android.
Predictions for a future dominated by Artificial Intelligence are increasingly common, but Antoine Blondeau has experience in reading, and arguably manipulating, the runes – he helped develop technology that evolved into predictive texting and Apple’s Siri.
"In 30 years the world will be very different," he says. "Things will be designed to meet your individual needs."
Work, as we know it, will be redundant, he says – visual and sensory advances in robotics will see smart factories make real time decisions requiring only human oversight rather than workers, while professions such as law, journalism, accounting and retail will be streamlined with AI doing the grunt work.
Healthcare is set for a revolution, with individuals holding all the data about their general health and AI able to diagnose ailments, he explains.
Blondeau says: "If you have a doctor’s appointment, it will be perhaps for the comfort of talking things through with a human, or perhaps because regulation will dictate a human needs to dispense medicine. But you won’t necessarily need the doctor to tell you what is wrong."
The groundwork has been done: Amazon’s Alexa and Google Home are essentially digital butlers that can respond to commands as varied as ordering pizza to managing appliances, while Samsung is working on a range of "smart" fridges, capable of giving daily news briefings, ordering groceries, or messaging your family at your request.
Leading media companies are already using "AI journalists’ to produce simple economics and sports stories from data and templates created by their human counterparts.
Blondeau’s firm Sentient Technologies has already successfully used AI traders in the financial markets.
In partnership with US retailer Shoes.com, it created an interactive "smart shopper", which uses an algorithm that picks up information from gauging not just what you like, but what you don’t, offering suggestions in the way a real retail assistant would.
In healthcare, the firm worked with America’s MIT to invent an AI nurse able to assess patterns in blood pressure data from thousands of patients to correctly identify those developing sepsis – a catastrophic immune reaction – 30 minutes before the outward onset of the condition more than 90 percent of the time in trials.
"It’s a critical window that doctors say gives them the extra time to save lives," Blondeau says, but concedes that bringing such concepts to the masses is difficult.
"The challenge is to pass to market because of regulations but also because people have an intrinsic belief you can trust a doctor, but will they trust a machine?" he adds.
Law, he says, is the next industry ripe for change. In June, he became chairman of Hong Kong’s Dragon Law. The dynamic start-up is credited with helping overhaul the legal industry by making it more accessible and affordable.
The very first Apple logo featured Sir Isaac Newton sitting underneath a tree, with an apple about to hit his head.
Alaska is the only state in America that can be typed on one row of a traditional English QWERTY keyboard.