Augmented Reality (AR) and Virtual Reality (VR)
We’ve already seen some major steps forward for “augmented reality” (AR) and “virtual reality” (VR) technology in 2016. Oculus Rift (The Oculus Rift is a virtual reality system that completely immerses you in virtual worlds.) was released, to positive reception, and thousands of VR apps and games followed. We also saw Pokémon Go thats an AR game, blow up with over 100 million downloads. The market is now ready for AR and VR, and we’ve already got some early stage gadgets and technology for these applications. But it’s going to be next year before we see things really take off. Once it’s done, you’ll have to be ready for AR and VR versions of practically everything – and sufficient marketing opportunities to follow.